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Several management consultants have arrived at a three-step program to ensure your employee’s engagement with your venue’s operation. Without fully engaging your employees, it will be impossible to delight your guests. As we have written before the delighted guest who will become your positive advocate in the marketplace. One positive supporter can replace thousands of dollars in marketing and advertising – and do so more effectively.

Accord Management Systems has devised a system that encompasses the three levels of employee engagement – basic, intermediate and advanced. Each employee should be asked these questions and the higher percentage of employees that answer positively the better your venue will operate. Continue Reading »

Studies as far back as 1994 shows that companies that create delight for their clients enjoy disproportionate higher profits and client loyalty. They also often enjoy a greater proportion of their clients acting as good-will apostles of their business. That is, free positive word-of-mouth advertising.

This is the basic impetus behind Facebook with its vast and growing user base. In the Pre-Facebook world if you would delight one client they may tell their story to 10 other personal acquaintances. That’s great but today they will broadcast their experience (positive or negative) to their friend’s list, which contains an average of 125 people. It may then be resent to each of those people’s friends and interpolated the message directly reaches a possible 15,000± people. Oh, and by the way – it’s free. When’s the last time you directly contacted that many people with a simple over the top service action?

Delight Graph

Showing Relationship Between Delight and Loyalty

Continue Reading »

You may be wondering what commodities are and how they can help you. There are many people that want to invest, but may not even be thinking about the benefits of commodities. If you are one of these people, then you may think that it’s hard when really it’s just a matter of knowing what to invest in and how much.

What Are Commodities?

You might be wondering what commodities are and how they affect you. These are food products that may not have found a home in a market or a distributor for them yet. They are raw investments that help move a product along and get them to markets. These commodities are not just limited to food products, but also to services that may not have found a place yet. Continue Reading »

You might be wondering what a savings bank can do for you and how it can help with your future. If so, then you may want to take the time to understand what a savings bank is all about and how it can help you.

What is a savings Bank?

A savings bank is a bank that can help you to learn about what you need in order to save your money better. They offer better interest rates than most other kinds of banks and can help you save more money in the long run. These banks are popping up all over the country and may help you to better manage your money in the long run. Continue Reading »

If you have been running your own business for any amount of time, you have probably realized how valuable your employees are to the running of your company. When one of your employees has a personal problem that affects their work or work output, you will realize that it is your problem as well. Your employees are the base and structure of your business and if there is an employee with a problem, you will feel the impact of that problem. Continue Reading »

Realistically, if your marketing department cannot fill the rooms the remainder of the hotel function is superfluous. Applying this theory, marketing had better fulfill its appointed task and scour agencies, tour operators, local businesses and organizations, for volume traffic; and the operations management, i.e., the general manager, assistants, and service staff should care about maintaining the guests’ experience. That has worked for years and numerous extraordinary hotels, with enviable reputations, operate with success employing these identical programs. Continue Reading »

Please visit our Nightclub Operations Blog. It is full of ideas on the day-to-day problems of operating a nightclub in the 21st Century.

Night Club Operation

A consultant is a person who provides insight and advice on how to run your business more efficiently and profitably. Many people are hiring consultants to run their small business after they retire. They no longer want to deal with the day to day, but they don’t want to totally give up the reins just yet. A consultant can help you improve operational efficiency, train new staff or retrain old staff,  update technology, find motivation for beneficial change, and identify risks and opportunities. Continue Reading »

Everyone knows about how banks charge fees, but many don’t know what they will charge them for and how you might be able to avoid them. It’s not as hard as it may seem and if you are willing to try it can avoid the high fees that you may have to deal with. You just have to know how. Continue Reading »

Websites and blogs are a great medium to use for advertising and selling your products, services or various items.  In the last few years, websites and blogs have been used more extensively than ever for the advertising and selling of a myriad of different things.  However, there are many people who have set up websites or blogs intended to help them traffic their products or services and have quit updating them shortly after they are made.  This is a big mistake if you intend on successfully marketing what you have to offer.  In the following article, we will review some of the best reasons for keeping your blog and website updated. Continue Reading »

If you are a business owner, you are aware of how important marketing and advertising your products and services is.  There is more than one way you can handle your marketing and advertising.  You could choose to do this work yourself or you could choose to let a professional handle it.  If you are serious about any marketing and advertising campaign on the internet and other marketing mediums, you need to hire a professional.  A professional knows far more about marketing products than you do.  In the following article, we will review some of the many reasons why you should hire a consultant. Continue Reading »

Being nice, with an easy smile and a little conversation goes a long way toward scoring a free drink at your favorite bar.  Acting civil and treating the staff well will get you labeled as a good regular customer, making bartenders and the wait staff more inclined to favor you with attention, ie free appetizers or a free drink once in a while.  These freebies work for the establishment as well. It promotes good word of mouth and makes people come back for more.

A dream patron, one who would get free drinks is a person with personality and quick wit. Tipping big usually helps more often than not.  By the same token a bartenders worse nightmare is someone with a bad, mad at the world attitude.  The jealous woman who thinks the female bartender is after her guy or the pervert who sits at the bar and stares all night. Probably the worst nightmare are those people who can’t hold their liquor and get really drunk and then mad and belligerent when their drinks are cut off. Continue Reading »

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